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What is the possible solution for the media industry?
1
Ensure the quality of news content
2
Enhance the appeal of the audience
3
Transformation to all media or diversified business
1. Ensure the quality of news content
The confidence in traditional media mainly comes from professionalism. Nielsen Ratings Data validates this after analyzing millions of blogs and social media sites. Only 14% of online content is original. In comparison, 67% of the top news comes from traditional media (Meng 2020). Traditional journalism has its own excellent professional editing team, independent news sources, more experienced interviewing ability and professional news reporting level, and strong originality in content production. Due to the vast amount of information on the Internet, the news media should produce competitive sources of quality content in the information market.
2. Enhance the appeal of the audience
Compared with new media, the advantage of traditional print media is that there are a large number of highly trained professional journalists, who report highly and deeply with a whole perspective to enhance the appeal of the audience (Benjamin 2000). So reaching audiences is an important way for print media to stay alive and relevant. Innovations in print media include changing the visual language and incorporating more forms of visual elements to tell stories.
3. Transformation to all media or diversified business
The transformation of paper media is not to abandon the traditional platform and completely start afresh. The influence formed by the content of traditional paper media can radiate to the new platform and generate new value.
More Solutions???
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